Public Relations Public Relations Mission   Our Public Relations major is dedicated to providing students with the competencies necessary to excel in entry-level and managerial level public relations positions. We pursue this mission by delivering a broad research based curriculum that is designed to provide students with the knowledge, skills, abilities, and attitudes that are necessary for their development as ethical and competent public relations professionals. Our program presents a balance of a liberal arts curriculum that emphasizes critical and strategic thinking, problem solving, articulate speaking, effective use of technology, and writing with a considerable amount of hands-on technical experience both inside and outside the classroom.   We will deliver a program that leads the state, region, and nation in public relations education, research, and public service. Our program is committed to achieving academic and professional recognition for the institution, faculty, students, and alumni. We will continually improve and fortify current programs to provide greater value to students and the university at both the undergraduate and graduate levels.   We will achieve our mission and vision by offering a curriculum and program that reflects:   Commitment to a student-centered approach in teaching, research, and service. Commitment to the ethical study and practice of public relations. The broad role of public relations in managing the relationships between organizations and their relevant stakeholders through appropriate use of messages and media. A balance of liberal arts and applied approaches, blending theory with application. The importance of image management in the 21 st century How public relations complements advertising and marketing. Commitment to providing an understanding of diversity and globalization The interdisciplinary value of a public relations education that prepares students for a wide range of career opportunities. A commitment by faculty and students to the betterment of society and public service to the surrounding community.