Patrick B. O'Sullivan,
Ph.D.
Associate
Professor, Department
of Communication
Illinois State University
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Patrick B. O'Sullivan,
Ph.D. |
| Research | Service |
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O'Sullivan,
P. B., & Geiger, S. (1995). Newspaper Truthboxes and Political Attack
Ads:
This study tested the influence of newpaper "ad watch" articles that monitor accuracy of televised political attack ads. Respondents read ad watch articles that either confirmed or disconfirmed ads, watched the ads, and evaluated candidates. Results indicate that attack ads that are confirmed boost the attacking candidate's evaluations while ads that are disconfirmed boomerang to hurt the attacking candidate's evaluations. It appears that newspaper ad watch articles can mediated the impact of television attack ads on viewers' evaluations of candidates.
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| Copyright
© 2004 Patrick B. O'Sullivan All rights to all original materials on this site retained. Last Modified January 13, 2005 |
